校園英語/語言文化Discourse Analysis華中師范大學(xué)/梁思琪[ Abstract] Discourse is not a method of teaching English, it is in the whole text, that' s a repetition. Both synonyms andabout describing and understanding how a language is used.repetition belong to the category of reiteration. We can find that[ Key words] Discourse, Linguistic, Analysisreiteration is extremely common in English discourse. This kindData 1:of device can help serve to build up an increasingly complexMore Than Just A Carcontext.①When you start up a new Daihatsu, you’re starting upmore than just a car.P: (1)Can I ask you a question?②You are starting a new jourmey that can enrich your life inOp: (2) Crainly.. Your eyes..more ways than you can imagine.P: (3) What is this for?③Because at Daihatsu, we don’tjust build cars, we buildOp: (4) This?relationships.P:(5) Yes.④We understand that consumer needs are diverse, and weOp:(6) Oh, that' s an ophthalmoscope;are determined to establish a long-lasting, cooperative partnership(7) that’s the most important part.geared toward the special conditions in your life, and in your(8)With it I look inside your eye at the blood vessels andcommunity.things⑤A partnership in which we cooperate with each other, and(9) and (with it) I can see if they’re healthy.grow together.This is a conversation between an optician and a patient. The⑥So pick up the key that starts more than just a car.patient first put forward a question, and the optician responded.⑦Because an investment in Daihatsu is more than justan It' s a question-answer sequence. The third sentence to theinvestment in an excellent automobile.fifth sentence is a certain unit. I learned from DA course that⑧It’s an investment in society, and in the future.it is called an exchange. This particular exchange consists ofThis is an advertisement for car’s selling. Seeing from a question, an answer and a comment, and so it is a three-partthe whole text, the starting point is targeted at“ you”. The exchange. Each of the parts are given the name move.“ Whatbeginning two sentences are consisting of 34 words, while is this for?” is an opening move, which is functioning as5 words of them are“ you(your)”， so we can figure out a question.“ This?”is an answering move, which has thethe importance of subject“ you”. In the following three function of an answer, an acknowledgment and a confirmation.sentences, much more importance is attached to“ we”“Yes."" is a follow-up move, which is functioning as a feedbackIn the meantime, in the three sentences, there are also two In terms of Grammatical cohesion and textuality, Sentence (2),“your”, which linked the relationship of“you” and sentence(4), sentence(5) are ellipsis. Sentence (2) is an ellipsis,The interpretation that makes most sense is that the the original sentence should be Certainly(you can ask me arelationship between the third sentence and the former two question about your eyes.). In this sentence, only the modalitysentences, the third sentence provides a reason for the first two adverb Certainly is retained. This word shows the certainty ofsentences. The two segments are therefore in a phenomenon- the response. However, the optician misunderstood the intensionreason relationship. It is the same situation with the sixth of the patient. Under the condition that other parts are omited,sentence, in meaning aspect, it also provides reason for the while “ your eyes”is not, therefore, the cohesion of the text isformer sentences. The focus of the last two sentences is affected.“investment" : investment in Daihatsu→investment in anexcellent automobile-→ investment in society→investment inReference:the future. We can observe the importance of“you”“we ”[1]黃國文.語篇分析的理論與實踐一廣 告語篇研究[M].上海:“investment”in this text and they are three obvious lexical外語教育出版社.2001cluster. In the aspet of lexical cohesion,“ sartup”，“are [2]張德祿 語篇分中國煤化工吾教學(xué)與研究出starting up”，“ are starting”in the first two sentences are版社.2012.THCNMHGsynonyms, what’s more，“ more than”occurs four times- 157